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Keywords: Back label of wine
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Journal Articles
Understanding the influence of wine labeling attributes on consumer’s buying decision: a study in Turkey
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International Journal of Wine Business Research (2024) 36 (4): 528–547.
Published: 06 August 2024
...Betül Öztürk; Selin İşevcan Ertamay Purpose The aim of this study is to investigate, in the Turkish market, the elements on the front and back labels of wine bottles depicting the characteristics of the wines and their impact on the purchasing decisions of wine consumers in Turkey. Design...
