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Keywords: Front label of wine
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Journal Articles
Understanding the influence of wine labeling attributes on consumer’s buying decision: a study in Turkey
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International Journal of Wine Business Research (2024) 36 (4): 528–547.
Published: 06 August 2024
... preferences Extrinsic attributes Front label of wine Back label of wine Turkish wine consumers Turkey is ranked fifth in the world in terms of the area allocated for vineyard and grape cultivation and sixth for total grape harvest. However, its wine production is among the lowest of all wine...
