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Keywords: Wine labeling
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Journal Articles
International Journal of Wine Business Research (2024) 36 (4): 528–547.
Published: 06 August 2024
... by customizing their wine label designs to better align with the market. Originality/value This study is the preliminary study to investigate Turkish consumers purchasing decisions based on the front- and back-label characteristics by using both verbal and visual elements. Wine labeling Consumer’s wine...

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