... and Brazilian wine markets and data were collected from Portuguese and Brazilian consumers with regard to their evaluations of wines from their respective countries. It developed a conceptual framework that captures the relationships between ethnocentrism and country of origin and the dimensions of brand equity...

... characterized by wine markets with similar characteristics. Design/methodology/approach Using 15-years market data for different wine categories from the Euromonitor Passport database, the estimation of price and income elasticities is performed through a Quadratic Almost Ideal Demand System. In line...

... proved to be sound with a high level of measurement scale reliability (a = 0.884). Practical implications – The findings provide insights into the Japanese wine market and the nature of Japanese wine consumer behaviour. Wine exporters should focus greater marketing efforts on Japanese women...

...Trent Johnson; Johan Bruwer The wine industry has been criticised in the past for adopting a mass‐marketing approach but in the current ultra‐competitive wine market the inevitable outcome of a production rather than marketing orientation is almost certain failure. Whereas the Australian domestic...

... experimentation. © MCB UP Limited 2000 wine market United Kingdom brands New World External Search Effort for Wine Dr Isabella Chaney, School of Management, Royal Holloway, University of London, Egham, Surrey Growth of Wine Market The United Kingdom (UK), largely as a result of its climate...

... partial balance evolved from the merging ofover fifty wholesalers to form an oligopolistic four, one ofwhom controlled over seventy percent ofthe South African wine market sales. With limited success that wholesale group did try to counter KWV's non fostering ofquality by offering higher than minimum...