.../methodology/approach The proposed research model assessed how push factors (e.g. Facebook fatigue and dissatisfaction), a pull factor (e.g. alternative attractiveness) and mooring factors (e.g. personal norms and habit of using Facebook) affected the discontinued usage behavior regarding Facebook...

... the important yet overlooked role of alternative attractiveness (the temptation-based mechanism) as a mediator and the boundary condition of their interrelationships (e.g. relationship length). The model also integrates new and established antecedents of customer-based brand equity (C-BBE) (the dedication-based...

... alternative attractiveness and change experience on switching behavior are quantified. Design/methodology/approach – With the aid of a leading e-service provider in China, 220,000 questionnaires were distributed to the players of a SNG. Valid responses from potential switching users are included...