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Keywords: Mobile data service
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Journal Articles
Reducing temptation to switch mobile data service providers over time: The role of dedication vs constraint
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (8): 1597–1628.
Published: 16 August 2018
...Stephanie Hui-Wen Chuah; Philipp A. Rauschnabel; Ming-Lang Tseng; T. Ramayah Purpose The purpose of this paper is to propose a dedication-constraint-temptation (DCT) model to study the factors influencing customers’ loyalty to mobile data service (MDS) providers. The DCT model explicitly explores...
