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Journal Articles

Cross-national roles of perceived reputation dimensions for MNCs

Bernhard Swoboda, Nadine Batton

International Marketing Review (2020) 37 (6): 1051–1081.

https://doi.org/10.1108/IMR-07-2019-0180

Published: 24 June 2020

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Includes: Supplementary data

Journal Articles

Perceptions and effects of cross-national corporate reputation: The role of Hofstede’s cultural value approach

Bernhard Swoboda, Johannes Hirschmann

International Marketing Review (2017) 34 (6): 909–944.

https://doi.org/10.1108/IMR-08-2016-0154

Published: 13 November 2017

View article titled, Perceptions and effects of cross-national corporate reputation: The role of Hofstede’s cultural value approach

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Journal Articles

International transfer and perception of retail formats : A comparison study in Germany and Romania

Bernhard Swoboda, Bettina Berg, Dan-Cristian Dabija

International Marketing Review (2014) 31 (2): 155–180.

https://doi.org/10.1108/IMR-11-2012-0190

Published: 08 April 2014

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Journal Articles

SMEs' internationalisation patterns: descriptives, dynamics and determinants

Edith Olejnik, Bernhard Swoboda

International Marketing Review (2012) 29 (5): 466–495.

https://doi.org/10.1108/02651331211260340

Published: 07 September 2012

View article titled, SMEs' internationalisation patterns: descriptives, dynamics and determinants

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