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Keywords: Born‐again global
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Journal Articles
International Marketing Review (2012) 29 (5): 466–495.
Published: 07 September 2012
... of the large sample, a multinomial logistic regression analysis could be used to analyse the factors influencing these patterns. Findings The authors empirically find three internationalisation patterns: traditionals, born globals and bornagain globals. Comparing modern SMEs with the same SMEs from ten...

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