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Keywords: Born global
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Journal Articles
Journal Articles
International Marketing Review (2018) 35 (6): 958–980.
Published: 28 June 2018
... their entry market choices? © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific...
Journal Articles
International Marketing Review (2012) 29 (5): 466–495.
Published: 07 September 2012
... of the large sample, a multinomial logistic regression analysis could be used to analyse the factors influencing these patterns. Findings The authors empirically find three internationalisation patterns: traditionals, born globals and born‐again globals. Comparing modern SMEs with the same SMEs from ten...

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