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Keywords: Born global
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Journal Articles
Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (6): 830–858.
Published: 28 February 2019
...Justin Paul; Alexander Rosado-Serrano Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper...
Journal Articles
Entry market choices and post-entry growth patterns among born globals in consumer goods sectors
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2018) 35 (6): 958–980.
Published: 28 June 2018
... their entry market choices? © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific...
Journal Articles
SMEs' internationalisation patterns: descriptives, dynamics and determinants
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (5): 466–495.
Published: 07 September 2012
... of the large sample, a multinomial logistic regression analysis could be used to analyse the factors influencing these patterns. Findings The authors empirically find three internationalisation patterns: traditionals, born globals and born‐again globals. Comparing modern SMEs with the same SMEs from ten...
