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Keywords: Conspicuous consumption
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Journal Articles
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1270–1299.
Published: 22 August 2024
.... Future consequences universally impact sustainable consumption. Conspicuous consumption negatively affects preferences for sustainable luxury brands. Self-control enhances the impact of descriptive norms in the UK but reduces the impact of injunctive norms in China. Originality/value This study...
Includes: Supplementary data
Journal Articles
“Conspicuous consumption in the context of consumer animosity”
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2018) 35 (3): 412–428.
Published: 14 May 2018
... The purpose of this paper is to explore the effects of consumer animosity on conspicuous consumption in two research settings: Israel and Russia. The study also examines: the relationship between susceptibility to norm influence (SNI) and consumer animosity, whether SNI affects consumers’ willingness to buy...
