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Keywords: Conspicuous consumption
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Journal Articles
Journal Articles
International Marketing Review (2018) 35 (3): 412–428.
Published: 14 May 2018
... The purpose of this paper is to explore the effects of consumer animosity on conspicuous consumption in two research settings: Israel and Russia. The study also examines: the relationship between susceptibility to norm influence (SNI) and consumer animosity, whether SNI affects consumers’ willingness to buy...

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