... include national and corporate reputation, as well as organisational attributes such as customer orientation, good employer, leadership appeal, and the quality of e-commerce/service. We also investigate how digital SMEs utilise feedback mechanisms to identify, interpret and respond to countersignals...

..., different CR-based tools can be made available to managers to drive loyalty. Extending the holistic research on corporate reputation (CR), the authors examine whether and how single CR dimensions affect consumers' intentional loyalty toward multinational corporations (MNCs) across nations. They study...

...Bernhard Swoboda; Johannes Hirschmann Purpose Few scholars have analysed the corporate reputation (CR) of multinational corporations (MNCs) internationally, but both CR perception and effect are likely to differ across nations. Most studies have compared a few countries, linked differences...