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Keywords: Family group involvement
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Journal Articles
Benefits or costs? Exploring the international expansion process of the business group
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1300–1329.
Published: 26 August 2024
.... This study highlights that international expansion is multidimensional and nonlinear and that the factors that shape nonlinear relationships between international processes and performance are different. Furthermore, family group involvement positively moderates the link between international scope...
