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Keywords: International patterns
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Journal Articles
SMEs' internationalisation patterns: descriptives, dynamics and determinants
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (5): 466–495.
Published: 07 September 2012
... enterprises International business International patterns Traditional SME Born global Born‐again global Latent class analysis Since the middle of the twentieth century, the world has witnessed a rapid internationalisation of markets, industries and firms. This development has been reflected...
