... marketing and international retailing literature. The findings enhance the understanding of how electronic commerce affects SME internationalisation. They also generate new insights into the use of possible international expansion strategies for managers in retail SMEs. This study introduces...

...Bernhard Swoboda; Bettina Berg; Dan-Cristian Dabija Purpose – The purpose of this paper is to emphasize the important but neglected role of retail formats in the transfer and positioning decisions of international retailers. The paper examines the role of core and country-specific attributes...