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Keywords: Multilevel structural equation modelling
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Journal Articles
Perceptions and effects of cross-national corporate reputation: The role of Hofstede’s cultural value approach
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 909–944.
Published: 13 November 2017
... By integrating signalling theory and each cultural dimension, hypotheses are proposed and tested using consumer surveys of a German MNC in 37 countries. Multilevel structural equation modelling (SEM) showed whether and how all cultural value dimensions – the predominant approach in marketing – affect CR...
