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Keywords: Online fashion stores
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Journal Articles
Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 604–632.
Published: 05 March 2025
...-enabled services, focusing on transaction utility, trust and product uniqueness across the customer journey in the context of international online fashion stores. This study also assesses how privacy moderates customer intentions. Design/methodology/approach This study adopted a longitudinal research...
