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Keywords: Store attributes
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Journal Articles
International transfer and perception of retail formats : A comparison study in Germany and Romania
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (2): 155–180.
Published: 08 April 2014
... that the core format attributes of assortment, service, and store layout are equal determinants for the building of a brand in developed and emerging economies. Format transfer International retailing Retail brand equity Store attributes We hypothesize as follows: © Emerald Group Publishing...
