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Keywords: Sustainable luxury
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Journal Articles
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1270–1299.
Published: 22 August 2024
...George Balabanis; Anastasia Stathopoulou; Xiaolan Chen Purpose The study addresses gaps in sustainable luxury consumption research by analyzing the role of social norms in different cultural settings. It investigates how social norms, self-control, conspicuousness and future orientation shape...
Includes: Supplementary data
