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Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes

Ashok Kumar Patel, Anurag Singh, Satyanarayana Parayitam

Journal of Advances in Management Research (2023) 20 (2): 161–187.

https://doi.org/10.1108/JAMR-05-2022-0095

Published: 01 November 2022

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