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Keywords: Electronic publishing
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Journal Articles
The ins and the outs of electronic publishing
Available to Purchase
Journal of Business & Industrial Marketing (1996) 11 (1): 90–104.
Published: 01 February 1996
...Mathew Wills Electronic publishing needs a strong input of marketing thinking. Technological hype has created a sales fetish which has little evidence to support its claims. The substantive benefits when a broader perspective is taken for authors and readers are very significant, including...
