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Keywords: Environmental analysis
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Journal Articles
An Extended Framework for Adjusting Channel Strategies in Industrial Markets
Available to Purchase
Journal of Business & Industrial Marketing (1992) 7 (2): 31–43.
Published: 01 February 1992
... to retain their niche and avoid being taken over, the above being capable of performing many of their functions themselves. © MCB UP Limited 1992 Channel management Environmental analysis Industrial marketing AN EXTENDED FRAMEWORK FOR ADJUSTING CHANNEL STRATEGIES IN INDUSTRIAL MARKETS Mini...
Journal Articles
The Planning Process – Continuous Improvement
Available to Purchase
Journal of Business & Industrial Marketing (1992) 7 (2): 71–76.
Published: 01 February 1992
... that the gathering of input and theeffective transformation into meaningful information is essential to managerial decisions regarding the company and its environment. © MCB UP Limited 1992 Competition Environmental analysis Globalization Marketing planning COMPANY STUDY THE PLANNING...
