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Keywords: Export strategy
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Journal Articles
Enhancing the export activities of small and medium-sized enterprises in emerging markets
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (5): 1150–1166.
Published: 30 August 2021
... export performance of companies depicts the scope of a company’s financial and non-financial objectives. Such objectives are met in a global setting within a defined time frame, and they can be assessed based on the appropriateness of the chosen export strategy in light of external and internal factors...
