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Keywords: Globalization
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 834–840.
Published: 23 April 2025
..., and, in some cases, by a real crisis in global supply chains. Design/methodology/approach The editorial proposes a review of qualitative works based on single and multiple case studies, as well as quantitative works, with reference to a variety of sectors and international contexts. Findings...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 1962–1974.
Published: 04 April 2020
...Mouhoub Hani; Giovanni-Battista Dagnino Purpose Studies on inter-firm relationships have recently shifted their attention from dyadic networks to more globally driven network structures. This condition occurs because embeddedness in global network structures may improve firm innovation...
Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (7): 489–497.
Published: 16 October 2007
... an aggressive global strategy. However, by the 1990s, BT was in a process of retreat. This failure was influenced by the form and nature with which this strategy was executed, which resulted in a declining commitment to an aggressive global strategy. With the failure of the global strategy, BT reverted...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2004) 19 (5): 344–350.
Published: 01 August 2004
..., however, it was to be expanded to 40 in the near future. (A précis of the article “NEGBI – introducing new systems in the telecom market”. Supplied by Marketing Consultants for Emerald.) Communication technologies Market entry Globalization Financial restructuring Sales force © Emerald...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 58–64.
Published: 01 March 1993
...Tyzoon Tyebjee Observes that most research surrounding the international performance of companies has revolved around their export intensity. Takes the view that, although exports are certainly an important component of globalization, this concept ignores a significant proportion of a company′s...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 4–12.
Published: 01 March 1993
...Linda Rochford; Thomas R. Wotruba Proposes an increasing role for the salesforce in the new product development process. Describes how the sales job itself has been evolving toward one of relationship building with customers, and how marketplace and economic changes such as globalization and large...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (2): 71–76.
Published: 01 February 1992
...Mary E. Kulpinski Examines the success of AC Rochester, a division of General Motors,involved in the storage and delivery of fuels. Investigates their response to global competition in the 1980s and the grading of the company products, Red, Yellow and Green, according to their ability to compete...

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