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1-9 of 9
Keywords: Globalization
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Journal Articles
A network perspective on supply chain management in the structural reshaping of globalization
Open Access
Journal of Business & Industrial Marketing (2025) 40 (4): 834–840.
Published: 23 April 2025
..., and, in some cases, by a real crisis in global supply chains. Design/methodology/approach The editorial proposes a review of qualitative works based on single and multiple case studies, as well as quantitative works, with reference to a variety of sectors and international contexts. Findings...
Journal Articles
Global network coopetition, firm innovation and value creation
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (11): 1962–1974.
Published: 04 April 2020
...Mouhoub Hani; Giovanni-Battista Dagnino Purpose Studies on inter-firm relationships have recently shifted their attention from dyadic networks to more globally driven network structures. This condition occurs because embeddedness in global network structures may improve firm innovation...
Journal Articles
De‐internationalisation and global strategy: the case of British Telecommunications (BT)
Available to Purchase
Journal of Business & Industrial Marketing (2007) 22 (7): 489–497.
Published: 16 October 2007
... an aggressive global strategy. However, by the 1990s, BT was in a process of retreat. This failure was influenced by the form and nature with which this strategy was executed, which resulted in a declining commitment to an aggressive global strategy. With the failure of the global strategy, BT reverted...
Journal Articles
The role of information technology adoption in the globalization of business buying behavior: a conceptual model and research propositions
Available to Purchase
Journal of Business & Industrial Marketing (2007) 22 (4): 220–227.
Published: 19 June 2007
...Subroto Roy; K. Sivakumar Purpose Advances in information technology (IT) and the globalization of business are both realities and opportunities of the twenty‐first century. This article aims to examine the role of information technology in the globalization of business buying behavior. Design...
Journal Articles
NEGBI – introducing new systems in the telecom market
Available to Purchase
Journal of Business & Industrial Marketing (2004) 19 (5): 344–350.
Published: 01 August 2004
..., however, it was to be expanded to 40 in the near future. (A précis of the article “NEGBI – introducing new systems in the telecom market”. Supplied by Marketing Consultants for Emerald.) Communication technologies Market entry Globalization Financial restructuring Sales force © Emerald...
Journal Articles
An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry
Available to Purchase
Journal of Business & Industrial Marketing (2000) 15 (4): 275–290.
Published: 01 July 2000
... and extends existing frameworks (Lorange and Roos, 1993) and incorporates a cultural perspective. The framework highlights the added value which may accrue from cultural distance within a collaborative relationship. © MCB UP Limited 2000 Joint ventures International trade Globalization...
Journal Articles
Globalization Challenges Facing Fast‐growth Companies
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (3): 58–64.
Published: 01 March 1993
...Tyzoon Tyebjee Observes that most research surrounding the international performance of companies has revolved around their export intensity. Takes the view that, although exports are certainly an important component of globalization, this concept ignores a significant proportion of a company′s...
Journal Articles
New Product Development under Changing Economic Conditions: THE ROLE OF THE SALESFORCE
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (3): 4–12.
Published: 01 March 1993
...Linda Rochford; Thomas R. Wotruba Proposes an increasing role for the salesforce in the new product development process. Describes how the sales job itself has been evolving toward one of relationship building with customers, and how marketplace and economic changes such as globalization and large...
Journal Articles
The Planning Process – Continuous Improvement
Available to Purchase
Journal of Business & Industrial Marketing (1992) 7 (2): 71–76.
Published: 01 February 1992
...Mary E. Kulpinski Examines the success of AC Rochester, a division of General Motors,involved in the storage and delivery of fuels. Investigates their response to global competition in the 1980s and the grading of the company products, Red, Yellow and Green, according to their ability to compete...
