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1-3 of 3
Keywords: Multinationals
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Journal Articles
An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry
Available to Purchase
Journal of Business & Industrial Marketing (2000) 15 (4): 275–290.
Published: 01 July 2000
...Helen Perks; Michael Sanderson Investigates the planning, negotiation and setting up of a joint venture company (JVC) in Indonesia between a British multinational corporation, an Indonesian state‐owned company and an Indonesian private company. It explores the influence of cultural diversity...
Journal Articles
US‐based Japanese firms: sales strategies that succeed
Available to Purchase
Journal of Business & Industrial Marketing (1996) 11 (1): 55–65.
Published: 01 February 1996
... the evaluation of sales proposals. Makes specific recommendations within each area to help the practitioner make the leap from general concepts to concrete experience. © MCB UP Limited 1996 Multinationals National cultures Salesforce Sales planning USA Both Japanese and US sales executives...
Journal Articles
Design of Global Marketing Information Systems
Available to Purchase
Journal of Business & Industrial Marketing (1991) 6 (3-4): 49–58.
Published: 01 March 1991
...Lexis F Higgins; Scott C McIntyre; Cynthia G Raine Discusses the transition between multinational and global business orientation and the implications for the industrial corporation′s marketing information systems. Presents a framework for analyzing a corporation′s pretransition status...
