... of various internal and external firms’ determinants on their export performance in Qatar. Two mediators, proactiveness (business strategy) and innovativeness (innovation strategy), have key roles in enhancing SMEs’ export as well. The final research findings have significant implications for understanding...

... to empirically investigate how management assumptions fit with the choice of marketing practices, and how such fit affects performance. Given the novelty of the approach adopted in this study, conclusions about association and not causation are drawn. In addition, the study is restricted to Qatar which may...