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If there's a general theme to almost everything that finds its way into this magazine, it's the increasing responsibility of the strategic planner to assume the role of corporate gadfly. As long as there are executives who cling tenaciously to the conventional wisdom and yes‐people who reject the mantle of iconoclasm, there will be a place for the strategic thinker who relishes the opportunity to rock the boat, to point out flaws in the‐way‐things‐are‐done‐around‐here, to offer alternative courses of action.