MINING THE STORE

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Review Article| February 01 2001

Owen P. Hall, Jr.

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

2001

Journal of Business Strategy (2001) 22 (2): 24–27.

https://doi.org/10.1108/eb040154

Data mining tools aren't simply toys for big companies with money to burn. They can help firms of all sizes strengthen the bottom line.

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