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Volume 11, Issue 1
1 January 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 1
Review Article| January 01 1990

Marketing Strategies for Small‐Share Players Available to Purchase

Edward P. DiMingo
Edward P. DiMingo
Director of Corporate Communications for Infotron Systems Corporation, Cherry Hill, New Jersey
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (1): 26–30.
https://doi.org/10.1108/eb039345

Lessons from past marketing battles demonstrate that regardless of a company's size, the right tactics combined with the right strategy can produce sizable gains in market share.

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© MCB UP Limited
1990
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