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Volume 22, Issue 5
1 May 2001
Journal of Business Strategy Cover Image for Volume 22, Issue 5
Review Article| May 01 2001

THE FOUR PHASES OF INNOVATION Available to Purchase

Frederick D. Buggie
Frederick D. Buggie
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2001
Journal of Business Strategy (2001) 22 (5): 36–42.
https://doi.org/10.1108/eb040197

Here's a process for cherry‐picking the new product ideas that are most likely to succeed.

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© MCB UP Limited
2001
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