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Volume 23, Issue 1
1 January 2002
Journal of Business Strategy Cover Image for Volume 23, Issue 1
Review Article| January 01 2002

Stack Attack: In Search of a Brand Strategy Available to Purchase

Bristol Lane Voss
Bristol Lane Voss
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2002
Journal of Business Strategy (2002) 23 (1): 44–47.
https://doi.org/10.1108/eb040224

For those who manage products with “brand” names, either consumer or B2B, it's a struggle to dilute manage‐ment theory and strategy lessons down to typical tasks faced day‐to‐day.

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© MCB UP Limited
2002
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