Successful multi-channel strategy: mixing marketing and logistical issues Available to Purchase

Sophie Jeanpert is Assistant Professor of Marketing at the Centre de Recherche sur le Transport et la Logistique (CRET-LOG), Aix-Marseille University, Aix-en-Provence, France. She is Assistant Professor of Marketing at the Aix-Marseille University, Aix-en-Provence (France). She is a Member of the Centre de Recherche sur le Transport et la Logistique (CRET-LOG); she holds a PhD in Management from Lille University, and she has published numerous articles on marketing, multi-channel strategy and retail organisation. Some of her articles have appeared in journals such as Décisions Marketing and Gestion 2000, and her work has been presented at international conferences.

Gilles Paché is Professor of Retailing and Supply Chain Management, both at the Centre de Recherche sur le Transport et la Logistique (CRET-LOG), Aix-Marseille University, Aix-en-Provence, France. He is Professor of Retailing and Supply Chain Management at the Aix-Marseille University, Aix-en-Provence (France). He has more than 350 publications in the forms of journal papers, books, edited books, edited proceedings, edited special issues, book chapters, conference papers and reports. He is a Deputy Director of the Centre de Recherche sur le Transport et la Logistique (CRET-LOG), and his major interests are network organisation, supply chain management and retail operations management.