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Journal Articles

Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach

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Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Journal: Journal of Business Strategy
Journal of Business Strategy (2012) 33 (6): 4–14.
https://doi.org/10.1108/02756661211281453
Published: 26 October 2012
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Journal Articles

Creating and exploiting market knowledge assets

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Stanley F. Slater, Eric M. Olson, Hans Eibe Sørensen
Journal: Journal of Business Strategy
Journal of Business Strategy (2012) 33 (4): 18–27.
https://doi.org/10.1108/02756661211242672
Published: 13 July 2012
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Journal Articles

Mapping the outsourcing landscape

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Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Journal: Journal of Business Strategy
Journal of Business Strategy (2011) 32 (1): 42–50.
https://doi.org/10.1108/02756661111100319
Published: 04 January 2011
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Journal Articles

Hitting the sustainability sweet spot: having it all

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Dung K. Nguyen, Stanley F. Slater
Journal: Journal of Business Strategy
Journal of Business Strategy (2010) 31 (3): 5–11.
https://doi.org/10.1108/02756661011036655
Published: 04 May 2010
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