Corporate social responsibility at the core of new business models Available to Purchase

Corporate social responsibility (CSR) is a concept subjected to continuous redefinitions and generally addressed with both praise and criticism. CSR shows a great potential, but it also falls short of its promises and aims, being used by companies for boosting their reputation through charitable initiatives and thus lacking substantive impact on the improvement of society. Nowadays, the growing concern about private companies' social and environmental impact is putting pressure on companies to integrate CSR initiatives into their business models, moving towards a more sustainable way of conducting business. A CSR agenda putting social needs and issues at the core might result in the creation of both economic and social values, connecting business and society through long-lasting positive relations. Belize Natural Energy Limited represents a relevant case study for investigating the challenges and opportunities of embracing a culture of sustainability in conducting business. The company starts from setting CSR as a value, including it in the company business model, and committing to integrate with core company operations. The case provides valuable insights regarding the contrast between theory and practice in promoting new business models based on the alignment of societal and commercial values, stimulating reflections and innovative discussions.