... in deterministic models. Practical implication The proposed consumer preference-based demand estimation model can be beneficial to the apparel retailers in increasing their profit by reducing stock-out and overstocking situations. Though conjoint analysis is used in demand estimation in other industries...

... group from various Tier I and Tier II cities of India. The groups were exposed to a variety of ethnic Assamese and ethnic non-Assamese products to understand their value perception using conjoint analysis. Findings Results indicate a potential lack of cognitive fluency when dealing with Assamese...

.... In the second stage, conjoint analysis was used to estimate the relative importance of the product and ethical attributes that were identified in the focus groups and the trade‐offs made within this attribute set. Findings Focus group participants identified style, price, brand, country of origin and ethics...

... and the designers. The purpose of this paper is to provide an analytical framework for designing apparel considering both consumers’ opinions and fashion designers’ views. Design/methodology/approach An algorithm is proposed for reducing attributes and their levels to carry out conjoint analysis and assign...

...Grete Birtwistle; Ian Clarke; Paul Freathy The key purpose of this paper is to examine the principal dimensions involved in store‐choice decisions and to discuss the trade‐off consumers make in their judgments between salient variables. The process of conjoint analysis is considered, in the first...