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Keywords: Consumer preference
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 275–289.
Published: 06 July 2012
... Consumer preference Apparel attributes Jeans Conjoint analysis An increased demand for “ethically” produced apparel (Williams et al., 2005) has significant implications for the global fashion apparel industry. Despite this, there has been little research into ethical clothing...
