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Keywords: Epistemology
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Journal Articles
Restoring Phronesis and practice: marketing’s forgotten P’s
Available to Purchase
Journal of Historical Research in Marketing (2014) 6 (3): 331–350.
Published: 18 August 2014
... of phronesis in the marketing literature and distinguishes it from epistemé, which has dominated academic marketing discourse over the past 60 years. © Emerald Group Publishing Limited 2014 Marketing history Ethics Epistemology Phronesis Critical marketing Critical history When...
