Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-8 of 8
Keywords: Evolution of marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Internet banking brand strategies amongst German commercial banks since the 1990s
Available to Purchase
Journal of Historical Research in Marketing (2021) 13 (2): 65–84.
Published: 22 August 2021
... Maxblue Moneyshelf Norisbank Branding history Marketing strategy history Evolution of marketing History of channels Business history It is widely recognised that innovations invariably enjoy particular success in market practice when two forces converge, which may be aptly described...
Journal Articles
Exploring the success of Thai advertising: historical perspective
Available to Purchase
Journal of Historical Research in Marketing (2020) 12 (1): 5–18.
Published: 28 February 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Advertising history Business history Evolution of marketing Unlike its neighbors, Thailand did not have a colonial master as a result the bid toward modernization came through the foreign educated nobles and Westerners...
Journal Articles
Modernity in British advertising: selling cocoa and chocolate in the 1930s
Available to Purchase
Journal of Historical Research in Marketing (2017) 9 (4): 451–466.
Published: 20 November 2017
... ]. Michael French can be contacted at: Michael.French@glasgow.ac.uk 11 05 2017 30 08 2017 01 09 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Advertising history Evolution of marketing Business history Confectionery...
Journal Articles
What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing
Available to Purchase
Journal of Historical Research in Marketing (2017) 9 (1): 92–115.
Published: 20 February 2017
.... Jorgensen can be contacted at: bjorgensen@westminstercollege.edu 23 09 2016 26 11 2016 27 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Advertising history Relationship marketing Humor Evolution of marketing Cartoons...
Journal Articles
Locating the past in its silence: history and marketing theory in India
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (2): 272–279.
Published: 18 May 2015
...: © Emerald Group Publishing Limited 2015 India Evolution of marketing History of marketing theory History of marketing education History of marketing thought Postcolonial theory Corporate hegemony If history is, as Carr (1961 , p. 35) has eloquently argued, “a continuous...
Journal Articles
The use of social networks in marketing: the Italian co-operative experience
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (1): 31–57.
Published: 16 February 2015
... movement, especially among the Left-leaning element, and to a lack of funds (Francia and Muzzioli, 1983). © Emerald Group Publishing Limited 2015 Advertising history Evolution of marketing Branding history Business history This article analyzes an Italian approach to marketing...
Journal Articles
Marketing challenges: a personal history
Available to Purchase
Journal of Historical Research in Marketing (2014) 6 (3): 414–429.
Published: 18 August 2014
... research, as a sister discipline, in the 1980s in these quests for finding and/or knowing the reason for its existence and practices. Marketing history Evolution of marketing History of marketing thought © Emerald Group Publishing Limited 2014 I remember getting a rejection from...
Journal Articles
The ingenious marketing of modern paintings
Available to Purchase
Journal of Historical Research in Marketing (2014) 6 (2): 211–233.
Published: 13 May 2014
... historians. Auctions Economic history Art dealers Evolution of marketing History of channels Promotion history The starving artists of La Bohème, the tortured geniuses of numerous Hollywood “biopics”, and the ease with which poseurs and slackers can appropriate the term “artist...
