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21 March - Volume 8, Issue 1, Pages 2 - 76
20 June - Volume 8, Issue 2, Pages 78 - 163
15 August - Volume 8, Issue 3, Pages 166 - 244
21 November - Volume 8, Issue 4, Pages 246 - 314
Volume 8, Issue 1
21 March 2016
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ISSN
1755-4195
EISSN
1755-4209
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Editorial
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Brand analysis of global and local banks in India: a study of young consumers
Ankur Srivastava
;
Dipanjan Kumar Dey
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for Brand analysis of global and local banks in India: a study of young consumers
Determinants of investment behaviour of investors towards mutual funds
Inderjit Kaur
;
K.P. Kaushik
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Consumer shopping orientation: identification and characterization of outshoppers
Jayesh D. Patel
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Yupal S. Shukla
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for Consumer shopping orientation: identification and characterization of outshoppers
Adoption of sensor based communication for mobile marketing in India
Abhishek
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Shravan Hemchand
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for Adoption of sensor based communication for mobile marketing in India
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