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Redefining rebranding: identity–image dynamics

Vaishali Garg, Abhishek Mishra

Journal of Indian Business Research (2025) 17 (2): 111–134.

https://doi.org/10.1108/JIBR-06-2024-0151

Published: 03 June 2025

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Journal Articles

Managing sustainable transition through farmer-owned enterprises: the case of Ram Rahim Pragati Producer Company

Abhishek Saxena, Shambu C. Prasad

Journal of Indian Business Research (2024) 16 (1): 154–170.

https://doi.org/10.1108/JIBR-05-2023-0148

Published: 08 March 2024

View article titled, Managing sustainable transition through farmer-owned enterprises: the case of Ram Rahim Pragati Producer Company

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Journal Articles

Guest editorial: Digital decade: e-learning, e-business, and e-working

Abhishek Mishra

Journal of Indian Business Research (2023) 15 (2): 205–208.

https://doi.org/10.1108/JIBR-06-2023-385

Published: 26 May 2023

View article titled, Guest editorial: Digital decade: e-learning, e-business, and e-working

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Journal Articles

Hostile takeovers, culture, and firm performance: a sensemaking and sensegiving perspective

Parijat Lanke, Abhishek Totawar, J. Raghuraman, Palanisamy Saravanan

Journal of Indian Business Research (2022) 14 (4): 426–446.

https://doi.org/10.1108/JIBR-10-2021-0352

Published: 11 July 2022

View article titled, Hostile takeovers, culture, and firm performance: a sensemaking and sensegiving perspective

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Journal Articles

Guest editorial

Abhishek Mishra

Journal of Indian Business Research (2020) 12 (1): 1–3.

https://doi.org/10.1108/JIBR-03-2020-297

Published: 07 April 2020

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Journal Articles

Role of anthropomorphization on pro-social behavior

Archit Vinod Tapar, Abhishek Mishra, Ashish Sadh, Aditya Billore

Journal of Indian Business Research (2021) 13 (1): 30–42.

https://doi.org/10.1108/JIBR-10-2017-0196

Published: 19 October 2018

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Journal Articles

Guest editorial

Abhishek Mishra

Journal of Indian Business Research (2018) 10 (3): 234–236.

https://doi.org/10.1108/JIBR-05-2018-0152

Published: 31 July 2018

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Journal Articles

Factors affecting consumers’ participation in consumption tax evasion

Himanshu Shekhar Srivastava, Gurbir Singh, Abhishek Mishra

Journal of Indian Business Research (2018) 10 (3): 274–290.

https://doi.org/10.1108/JIBR-10-2017-0191

Published: 31 July 2018

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Journal Articles

Sport team brand-equity index: a new measurement

Anish Yousaf, Anil Gupta, Abhishek Mishra

Journal of Indian Business Research (2017) 9 (2): 169–188.

https://doi.org/10.1108/JIBR-07-2016-0069

Published: 19 June 2017

View article titled, Sport team brand-equity index: a new measurement

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Journal Articles

An exploratory conceptualization of consumer design perception for digital devices

Abhishek Mishra

Journal of Indian Business Research (2016) 8 (2): 143–163.

https://doi.org/10.1108/JIBR-03-2015-0037

Published: 20 June 2016

View article titled, An exploratory conceptualization of consumer design perception for digital devices

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Journal Articles

Adoption of sensor based communication for mobile marketing in India

Abhishek, Shravan Hemchand

Journal of Indian Business Research (2016) 8 (1): 65–76.

https://doi.org/10.1108/JIBR-08-2015-0091

Published: 21 March 2016

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Redefining rebranding: identity–image dynamics

Managing sustainable transition through farmer-owned enterprises: the case of Ram Rahim Pragati Producer Company

Guest editorial: Digital decade: e-learning, e-business, and e-working

Hostile takeovers, culture, and firm performance: a sensemaking and sensegiving perspective

Guest editorial

Role of anthropomorphization on pro-social behavior

Guest editorial

Factors affecting consumers’ participation in consumption tax evasion

Sport team brand-equity index: a new measurement

An exploratory conceptualization of consumer design perception for digital devices

Adoption of sensor based communication for mobile marketing in India

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