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Journal Articles

Impulse buying intentions of young consumers from a hedonic shopping perspective

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Dipanjan Kumar Dey, Ankur Srivastava
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (4): 266–282.
https://doi.org/10.1108/JIBR-02-2017-0018
Published: 23 October 2017
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Journal Articles

Brand analysis of global and local banks in India: a study of young consumers

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Ankur Srivastava, Dipanjan Kumar Dey
Journal: Journal of Indian Business Research
Journal of Indian Business Research (2016) 8 (1): 4–18.
https://doi.org/10.1108/JIBR-05-2015-0061
Published: 21 March 2016
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