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This article is based on the premise that traditional management development activities have failed to give organisations the results they require. It develops the idea that management development will only be successful if it is more closely linked to corporate strategy, and that a thorough understanding of the organisation′s mission, strategy,culture, operations and structure is essential for this to take place. This necessitates a change of emphasis and role for the management development professional, and there are messages for both chief executives and management development professionals as to how these changes might take place.

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