Issues

A tribute to Dr Pierre Eiglier: a service field founder with timeless service wisdom

David E. Bowen
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The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda

Wided Batat; Wafa Hammedi
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Experiential AR/VR: a consumer and service framework and research agenda

Lia Zarantonello; Bernd H. Schmitt
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Augmented reality magic mirror in the service sector: experiential consumption and the self

Khaled El-Shamandi Ahmed; Anupama Ambika; Russell Belk
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Designing augmented reality services for enhanced customer experiences in retail

Nageswaran Vaidyanathan; Stefan Henningsson
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Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

Robert V. Kozinets
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Theorising brand aura

Nicholas Alexander; Anne Marie Doherty
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Building organizational resilience with digital transformation

Zeya He; Huiling Huang; Hyeyoon Choi; Anil Bilgihan
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