...Bård Tronvoll Purpose The paper seeks to investigate whether the demographic and socio‐economic characteristics of complainers in a monopolistic market are different from those in a competitive market. Design/methodology/approach A literature review is undertaken, with particular emphasis...

...Maureen FitzGerald; David Arnott Points out that research into the use of demographics as a segmentation variable has waned in favour of other variables, noting that research is sparse into links between membership of demographic segments and perceptions and reactions to marketing communications...

..., attitudes towards credit, investment, and travel. The findings show many differences in terms of customers and attitudes based on the age profiles. © MCB UP Limited 1990 Age groups Banking Demographics Strategy ...