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Dan Padgett
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Journal Articles
Age-friendly branding: a definition, review and framework for inclusivity
Available to Purchase
Journal of Product & Brand Management (2026) 35 (2): 320–335.
Published: 05 January 2026
Includes: Supplementary data
Journal Articles
Intergenerational influence on brand preferences
Available to Purchase
Journal of Product & Brand Management (2011) 20 (1): 5–13.
Published: 01 March 2011
