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The Supermalt identity: how Brixton‐based Afro‐Caribbean consumers construct a Danish malt beer brand as one of their own

Tino Bech‐Larsen, Lars Esbjerg, Klaus G. Grunert, Hans Jørn Juhl, Karen Brunsø

Journal of Product & Brand Management (2007) 16 (1): 5–15.

https://doi.org/10.1108/10610420710731115

Published: 06 March 2007

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