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Journal Articles

Club Med: coping with corporate brand evolution

Pascale G. Quester, Nathalie Fleck

Journal of Product & Brand Management (2010) 19 (2): 94–102.

https://doi.org/10.1108/10610421011033449

Published: 20 April 2010

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Journal Articles

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Ravi Pappu, Pascale G. Quester

Journal of Product & Brand Management (2008) 17 (7): 425–435.

https://doi.org/10.1108/10610420810916335

Published: 31 October 2008

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Journal Articles

Consumer‐based brand equity: improving the measurement – empirical evidence

Ravi Pappu, Pascale G. Quester, Ray W. Cooksey

Journal of Product & Brand Management (2005) 14 (3): 143–154.

https://doi.org/10.1108/10610420510601012

Published: 01 May 2005

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