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Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket

Roger Bennett, Rehnuma Ali‐Choudhury, Wendy Mousley

Journal of Product & Brand Management (2007) 16 (1): 23–37.

https://doi.org/10.1108/10610420710731133

Published: 06 March 2007

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