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Keywords: Buying behavior
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Journal Articles
Pre-loved luxury: identifying the meanings of second-hand luxury possessions
Available to Purchase
Journal of Product & Brand Management (2015) 24 (1): 57–65.
Published: 16 March 2015
... Emerald Group Publishing Limited 2015 Meanings Luxury Consumers Second-hand Buying behavior An executive summary for managers and executive readers can be found at the end of this issue. Several trends indicate that the greater availability of luxury goods poses challenges...
Journal Articles
Uncovering generalized patterns of brand competition in China
Available to Purchase
Journal of Product & Brand Management (2014) 23 (7): 554–571.
Published: 11 November 2014
... in the Western markets, the DoP law holds across a variety of product categories. Design/methodology/approach – Multiple sets of new data are examined to extend past research in the application of the DoP law in Chinese buying behavior. This study draws on panel data and self-reported data, utilizing...
