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Keywords: Competitive
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Journal Articles
Journal of Product & Brand Management (2013) 22 (4): 309–313.
Published: 19 July 2013
...Elaine M. Notarantonio; Charles J. Quigley Jr Purpose – In an environment that is hyper-dynamic and faced with economic turmoil, it is crucial that organizations identify innovative competitive strategy. Using principles from Clayton Christensen's The Innovator 's Dilemma, KVH Industries...

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