... study to focus on these issues in an online marketplace setting. David J. DiRusso can be contacted at: David.DiRusso@millersville.edu © Emerald Group Publishing Limited 2011 Pricing Premium pricing Brands Logos Information governance Customer service management Reputation (online...

... and well‐being of the public. Hooman Estelami can be contacted at: estelami@fordham.edu © Emerald Group Publishing Limited 2008 Financial services Pricing Quality Customer service management Customer relations Consumer research over the past three decades has documented...

... of the current state of knowledge about the pricing of services. It offers practical and solid advice and examples demonstrating the application of the different types of pricing strategies for service providers. © Emerald Group Publishing Limited 2006 Services Customer service management Pricing...

...) found that Xerox Corporation's “totally satisfied” customers were six times more likely to repurchase the company's products over the following 18 months than customers who rated themselves as merely “satisfied”. © Emerald Group Publishing Limited 2006 Brand equity Wines Customer service...

... Competitive Edge . San Francisco, CA : Berrett‐Koehler Publishers, Inc.   2004 . 259 pp.   US$27.95 , ISBN: 1‐57675‐298‐4   www.bkconnection.com © Emerald Group Publishing Limited 2005 --> Brand management Customer service management Competitive advantage For marketing scholars...